Real coaching, without the trainer.
Prop up your phone. Apex One counts every rep with your camera, scores your form and coaches you out loud. Getting over an ache or injury? Guided rehab programs help you do your homework between physio sessions.
Manage your membership at apexfitness.io
- Secure checkout by Stripe
- Cancel anytime

See it in action




Most people train alone. Nobody's counting, and nobody's coaching.
Real coaching without a trainer. A good coach watches every rep, tells you when your form slips and pushes you when you're ready. That's expensive, and most people never get it. We wanted it in everyone's pocket.
Every rep counted and coached out loud. Your phone already has a camera and a speaker. Apex One uses them to count full-range reps, score each one, and talk you through the set, so your eyes stay off the screen.
Recovery between physio sessions. The hard part of rehab is the homework. Guided programs with pain checks help you do it properly at home, between physio sessions. It's not medical advice, and it doesn't replace your physio.
What you get
Camera rep counter
Squats, curls, push-ups, lunges and more, counted by your camera. Half reps don't count.
Form score
Every rep scored 0–100. Your coach speaks up when the same thing needs fixing. Video stays on your phone.
Voice coaching
A coach talks you through each set, with captions. Eyes off the screen, focus on the lift.
Recovery coaching
Guided programs for 23 common aches and injuries, for between physio sessions. Not medical advice.
What's included in Apex One+
One membership. Everything below, on any phone, cancel anytime.
- Camera rep counter on 10+ exercises
- A form score for every rep (0–100)
- Voice coaching out loud, with captions
- Guided first workout
- Adaptive Today's plan that progresses or deloads
- Streaks, weekly goals, personal bests and share cards
- Progress charts, training calendar and badges
- Recovery programs between physio sessions (not medical advice)
- Monthly competitions Coming soon
Manage your membership at apexfitness.io
- Secure checkout by Stripe
- Cancel anytime
Your first set in about a minute
- 1Pick a planYearly or monthly. You'll confirm your email with a 6-digit code, then pay securely with Stripe.
- 1Sign inUse the email for your Apex One membership. Manage your membership at apexfitness.io.
- 2Prop your phone upThe guided first workout shows you where to put it and checks you're in frame.
- 3Train. It counts out loud.Full-range reps are counted, scored and spoken as you go. Today's plan takes it from there.
- 3Sign inUse the email for your Apex One membership. Manage your membership at apexfitness.io.
Progress you can see
Streaks with a weekly goal (and a one-day freeze), a training calendar, weekly volume, form trends and badges. Share a personal best with one tap.
How Apex One works →
Questions
Do I need to download an app?
No. Apex One runs in your phone's browser at apexfitness.io on iPhone and Android, and you can add it to your home screen. Sign up, prop your phone up and start your first set.
How does it count reps and score form?
Your camera tracks the joints that matter for each exercise, on your device. A rep only counts through the full range, and each one gets a 0–100 form score from range, tempo, balance and steadiness.
Is my video uploaded?
No. Training video never leaves your phone; Apex One saves counts and scores, not footage. The only exception is a ranked competition set, which you choose to record for verification.
Is the recovery coaching medical advice?
No. Recovery programs are guided exercise for use between physio sessions, with pain checks before and after. They are not medical advice and don't replace a physiotherapist or doctor.
Are competitions live?
Not yet. Competitions are coming soon. For now, the #1 spot each month wins 4 months of Apex One+ free. There is no cash alternative. Once 10+ members join, it becomes a full top-3 competition with cash and prizes.
What does it cost?
One Apex One+ membership, billed monthly or yearly (yearly saves over 50%). Your price is shown in your local currency, and you see it again before you pay. Cancel anytime.
Start training with Apex One+
Manage your membership at apexfitness.io
- Secure checkout by Stripe
- Cancel anytime
At-home recovery · Camera rep counter · Bicep Curl Challenge · Form check · Rehab exercises